|
The other day a friend of mine in the music business and I were talking about the state of the industry -- and specifically the impact that the Internet's "long tail" can have not only on new and emerging artists, but also on the classic rockers that at least a few of us in the office grew up on in the 70's and 80's. You know who I'm talking about...
 While this isn't breaking news, or shouldn't be for hundreds of bands like Arctic Monkeys and Weezer who play primarily to college audiences and have close to 500,000 Facebook fans each -- this is news I think to classic rockers who still tour, produce quality music and have somewhere between "hardly there" and "emerging presences" on the major social media sites -- Ringo Starr, Mark Knopfler, Van Morrison and Boston's own Peter Wolf come quickly to mind.
The latest numbers on who's on social media are staggering -- and my latest factoid has caught many of my friends off-guard:
Did you know that there are about (give or take a million) as many people on Facebook in there 50's and 60's than in their teens? It's true, check out iStrategyLabs' latest report.
In addition, the latest Deloitte study on "State of the Media Democracy," reports that at the end of last year, 46% of online Baby Boomers (ages 44-62) maintain a social networking profile -- up 50% in two years; and Quantcast recently told us that 44% of Twitter users are over age 35.
So let's go guys (I'm talking to you Van and your former roommate Peter Wolf) -- take these compelling numbers, sprinkle in a plugged-in website, a smart use of AdWords and Facebook Ads, some Facebook, MySpace and Twitter presence (tailored to fit your persona of course) -- and give the Boomers (and Xers) what they're looking for. As I hope this short presentation shows, it's a win-win.
If Neil Diamond has 37,000 Twitter followers and gets away with Tweets like the ones below -- I think there's a market out there.
Rock on.
Trackback(0)
 |
Blogs 
TrackBack URI for this entry
Subscribe to this comment's feed
